4 Ways to Design Mobile Apps for Good UX

In this day and age, mobile applications are being widely used in the eCommerce industry. Many businesses have launched their apps to make it easier for people to buy products or book services online. When it comes to designing one, professionals have to consider a lot of factors. Be it for entertainment or a service-based app, you have to focus on the interface, navigation, and user experience. These are just a few of the elements that can engage people instantly and take them to the end goal as well.

A user journey is one of the most important things to keep in mind when designing mobile apps. Once you have an idea of how people are interacting with the platform, you can measure its success easily. Since there is a lot of competition in every industry, you need to make a strong impression on your audience with a good user experience. Here are a few ways that you can design mobile app users will love.

Analyze Competitor Apps

This is one of the first things that you should do before getting started with the app design. It's a good idea to conduct extensive research on competitor platforms and gain insight into their user interface. Look through similar apps in your industry to understand how they are attracting and keeping people interested for a long time. This will give you an idea of the visuals, navigation and content to add to the application.

While you can take inspiration from competitors, you should avoid designing a platform that’s similar to others. To boost conversions and increase downloads, it's important to provide a unique user experience that will have a lasting impression. By analyzing competitor apps, you will also be able to create a user persona and identify with your target audience. This could help you include design elements that UX users might love.

Add Useful Features

It's another factor that you need to consider when designing a mobile app for UX users. Create a list of features that are necessary for the platform and prioritize them accordingly. This can help you simplify the navigation and keep the interface clutter-free. For an eCommerce application, you should focus on including images for categories just below the top bar.

This will make it easier for users to find what they are looking for and purchase a specific product too. The navigation bar at the top needs to showcase icons or symbols that encourage people to act immediately. It should also highlight the visual brand elements such as a logo design and relevant colors. For a brand icon for your app, you can choose a catchy color scheme and find the right combination with a color palette generator.

Make sure that the brand symbol is clearly visible and can adapt easily to different screen sizes or resolutions.

Place Tap-Friendly Targets

When people are navigating through the app, they may tend to tap on different images or icons to reach their goals. If the targets are too small and do not respond to touch, most users will move away from the application. This could also result in a decrease in conversions and traffic. To avoid such a negative and design mobile app UX users will love, you need to focus on incorporating tap-friendly targets. This means that the symbols, visuals, or sliders should be large or prominent and respond to users instantly.

It’s a good idea to get an understanding of the guidelines or requirements of app design. The elements have to be designed according to the screen orientation and environment. You should also run a few tests to find out how the targets are placed and respond to taps on the screen.

Seamless App Design

This is an incredibly important factor that you should keep in mind when you are looking to design mobile apps UX users will love. Mobile apps are used across multiple devices such as computers, tablets, or desktops as well. So it's essential to create a seamless design for users so they can complete their journey anywhere. For instance, a potential customer may want to switch from their application to the desktop version when purchasing a product.

If the platform does not adapt quickly and confuses people, it may not be successful in the long run. So make sure that users have a good experience on different devices and can save their progress in the app as well.

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