Online shopping is what most people opt for these days. If you can get packages to your customers without hiccups, it’s what really keeps businesses ahead of the game. Mistakes with addresses can actually mess up your deliveries, cost you money, and even annoy your customers when things go wrong.

Running an Amazon store sounds simple—until you are knee-deep in listing updates, customer complaints, inventory issues, and PPC tweaks at 2 a.m.

Your online store feels outdated, not because of your products, but because shopping itself is changing. Customers now expect stores to anticipate their needs, answer questions instantly, and make buying effortless.

In 2024, McKinsey projected up to $4.4 trillion in annual value from generative AI across 63 enterprise use cases—from pricing to customer ops. But those models can’t work without clean, structured product data from outside your company. And that data lives on e-commerce websites—fragmented, constantly changing, and often unavailable via API.

The growing surge of businesses, especially SMEs, towards the lucrative e-commerce market is widely evident. Factors like better market reach, lower entry barriers, and data-driven insights drive this shift significantly. These all make the transition to the e-commerce industry essential for growth.

Selling products on Google Shopping is a great way to reach a wider audience and boost your sales. While Shopify doesn't offer a built-in integration with Google Shopping, there's an easy solution. Instead of uploading product data manually, you can automate the entire process using the Mulwi app. Even better – once it's set up, you won’t need to update the data yourself, as the service keeps everything fully synchronized. Let's take a look at how to connect your store to Google Shopping and start increasing sales quickly.

International shopping has never been easier—but keeping track of your global orders? That’s another story. As e-commerce expands across borders, package tracking often lags behind, leaving consumers confused and frustrated. This guide unpacks why tracking international parcels can be so difficult and shares smart strategies to help you stay informed every step of the way.

Online retail is no longer about simply having a functional website and hoping the right customers will find it. The modern consumer journey is complex, fragmented, and unpredictable. Shoppers move fluidly between websites, social media, marketplaces, and email inboxes – often interacting with a brand multiple times across various platforms before making a purchase.

The modern delivery business is not possible without optimizing the processes of tracking parcels. Different types of systems help to do this quickly and easily. That is, you can instantly find out where your parcel is and when you can receive it. Let’s discuss how parcel tracking goes from simple barcode scanning to precise location determination via GPS coordinates.

We used to walk into stores with exact change and a folded receipt from last week in our wallet just in case. Now we pay with our phones, auto-fill the shipping details, and trust that the package will show up on our doorstep two days later without so much as a follow-up email.