Mar 18
2021
Will Apple allow CAID on Chinese Apps?
With Apple's new tightened privacy policy debuting on iOS 14, advertisers must obtain user's consent before they can track user's mobile app activities. Apple allowed mobile advertising ID (IDFA) on iOS and iPadOS devices, but they will no longer available without the user's consent. If an app asks a user to grant permission to track their activities, chances are that most users will deny it as no one wants to be tracked. This is a big problem for advertisers as they will have difficulty finding how users are reacting to their advertisements, and tracking behaviors and conversions.