A/B split testing is a method used to compare two versions of a webpage to determine which one performs better. It involves creating two variations (A and B) of the same element and randomly dividing the audience into groups to see which version yields better results.

Nearly 15% of purchases are done online as internet shopping slowly but definitely overtakes conventional retail globally. A strong eCommerce website is necessary if you want your small company to participate in the growing trend that this figure represents. A well-designed eCommerce website is more than simply attractive on the surface. If done properly, it will optimize the customer ordering process and build brand equity that can support your business, resulting in real sales and profits for your small business.

In today's omnidirectional and integrated customer service environment, contact centers find it rather challenging to maintain context persistence across different channels of communication, such as voice, chat, and email. The result is fragmented customer experiences wherein context is lost every time the customer switches to another channel, thus leading to frustration and lower satisfaction. It proposes an end-to-end solution using Amazon Connect integrated with Amazon Connect Customer Profiles, AWS Lambda, and Amazon Connect Contact Flows to provide a single viewpoint of the customer journey. The proposed architecture allows seamless handoffs between channels through Amazon Connect Customer Profiles, which provides a centralized and real-time repository of customer data aggregated from various sources. It creates a seamless context for the customer journey and gives agents a 360-degree view of customer interactions so agents are more efficient, average handle times are lower and overall customer satisfaction is higher.

Learn how to create a marketing strategy that truly works. Explore essential elements like defining your target audience, assessing your product or service, setting long-term goals, conducting competitor analysis, and the importance of content creation for your business's success.

As technology progresses and the Internet becomes an increasingly complex and crowded place, it's easy to get lost in the noise. When it comes to your business, this can be a big problem. Your ability to be heard in the crowd and make valuable connections can play a major role in the present and future success of your business. This means it's important to link your social media and SEO strategies. Your business's social media presence can affect your SEO rankings - both positively and negatively.

Mobile devices account for approximately 53.91% of global web usage while desktops and tablets account for approximately 44.1% and 1.99% respectively. This means that more than half of all internet users are accessing the web through their smartphones making it crucial for websites to be optimized for mobile devices. Learn how responsive web design can help you cater to all types of site visitors.

In today's data-driven world, organizations face increasing challenges. This includes managing and delivering data from a wide variety of sources. Data virtualization is a technology that offers a solution to these challenges. It is done by providing a unified view of data across the enterprise.

Home security systems function according to the basic mechanism to allow proper working. Every component is designed to protect your home from thieves, criminals, intruders, and strangers. It is a comprehensive set of tools or devices designed to help keep your property safe and secure. A wireless alarm system consists of different components that work together to provide protection against potential threats. Understanding how a home security system works is important for homeowners looking to invest in such a system.

2023 is here, and with it comes a flurry of changes in the social media stratosphere. Whilst numbers of followers and page likes were once a key focus, now it’s all about engagement. Where maximum reach was a priority, our attention is currently shifting toward the right type of reach.

Google created the open-source, cost-free Angular front-end framework, which is based on Javascript. It is used to create quick single-page apps and is developed in Typescript. On the other side, Meta also created and maintains React, a free and open-source javascript library. It aids in building user interfaces from components and is built in Javascript. The choice between Angular and React among the many programming languages, libraries, and frameworks is a difficult one for companies to make. Nevertheless, this is a never-ending argument.