Improve Google Ranking with Quality Content & Backlinks

In today’s digital age, ranking on Google is very important as you all probably know. But why is that? Because Google is the most used search engine across the world. And if you are able to rank high on Google, you will be able to drive traffic to your website. Once you are able to drive more traffic, that results in more revenue.

But ranking on Google is easier said than done. You need to take care of a few things to rank higher on Google. Factors such as high-quality content and backlinks are highly valued by Google. If you take care of these things and a few others, you will be able to easily rank higher on Google. We’ll explore the importance of content and backlinks, give examples, and explain how the strategy behind the keyword “write for us” can work wonders for your SEO.

Why Google Ranking Matters

Google processes approximately 8.5 billion searches per day. Appearing on the first page of search results is critical as it gives you exposure to a huge audience. In fact, the first five results on Google get around 67% of all clicks.

Higher rankings mean more traffic, better credibility, higher conversion rates, and increased revenue.

But how do you rank higher on Google? Let’s check it out.

1. Create Quality Content

The most important aspect for Google is the quality of the content and how it helps the audience. If it doesn’t meet these criteria, the article will struggle to rank on Google.

What Is Quality Content?

• Solves a problem or answers a question
• Is original and well-written
• Uses keywords naturally
• Includes relevant images, links, and structure
• Keeps users engaged

Example

Let’s say you run a health blog. Instead of writing a generic article titled “Healthy Eating”, a better approach would be: “10 Simple Healthy Meals for Busy Office Workers”.

This is specific, helpful, and more likely to match what a user is searching for.

Tips to Write Quality Content

• Understand Your Audience: What are they looking for?
• Use Keywords Naturally: Don’t stuff keywords; instead, use synonyms and related terms naturally.
• Break Up Your Text: Use headers, bullet points, and images.
• Update Your Old Content: Keep it fresh and accurate.

Bonus Tip

Consider targeting long-tail keywords. Instead of trying to rank for “fitness,” aim for “easy 15-minute workouts for beginners at home.” These are less competitive and more targeted.

2. Build High-Quality Backlinks

While content tells Google what your site is about, backlinks tell Google that others trust you.

What Are Backlinks?

Backlinks are links from one website to another. If many reputable sites link to your page, Google sees it as a vote of confidence.

But not all backlinks are equal. Quality matters more than quantity.

Good vs. Bad Backlinks

How to Earn Backlinks the Ethical Way

1. Guest Posting (“Write for Us”)

One of the most effective and ethical strategies is guest posting. Many websites openly invite contributors to submit content, usually under a “Write for Us” section.

How It Works

• You find websites in your niche that accept guest posts
• Pitch them a valuable topic
• Write high-quality content with a natural backlink to your website
• In return, they publish your article with your link

Example

If you run a travel blog, look for: “Travel blogs write for us”. You’ll find websites inviting writers to contribute. This not only gets you a backlink but also introduces you to a new audience.

Tip

Always follow the site’s guidelines and avoid overly promotional content. The goal is to provide value.

2. Create Link-Worthy Content

Create content people want to link to:

• In-depth guides (e.g., “Ultimate Guide to Vegan Cooking”)
• Original research or surveys
• Infographics and visual content
• Listicles (e.g., “Top 20 Productivity Tools for Writers”)

When your content is truly helpful, others will naturally refer to it.

3. Build Relationships in Your Niche

Engage with others in your industry:

• Comment on their posts
• Share their content on social media
• Send a friendly email appreciating their work

This builds trust and often leads to backlink opportunities through collaborations or mentions.

Why the “Write for Us” Strategy Works So Well

Let’s focus on the keyword that brings it all together: “Write for Us.” This simple phrase opens the door to guest posting, one of the most ethical ways to build backlinks and authority.

Benefits of the “Write for Us” Strategy

1. High-Quality Backlinks: Get links from relevant, trusted sites
2. Targeted Exposure: Reach a new audience interested in your niche
3. Build Authority: Your name and website are now associated with a reputable site
4. Networking: Connect with editors and bloggers
5. Traffic Boost: Readers click on your link to learn more

How to Find “Write for Us” Opportunities

Suppose you want to write a guest post on the technology domain. Search for keywords like "write for us technology" or "write for us tech". Google will present you with the best websites for your guest post. Contact them about writing a guest post for them and take it from there.

Use Google search operators:

• keyword + “write for us”
  Example: marketing “write for us”
• keyword + “submit a guest post”
• keyword + “contribute”
• keyword + “become a contributor”

Use tools like:

• Ahrefs
• SEMrush
• Moz Link Explorer

These tools help find backlink opportunities and check domain authority (DA); a higher DA means more valuable backlinks.

Common Mistakes to Avoid

1. Keyword Stuffing: Don’t overuse your target keyword. Write for humans first.
2. Low-Quality Backlinks: Avoid buying backlinks or using link farms. These can get your site penalized.
3. Copied or Thin Content: Every page should be unique and valuable. Google punishes duplicate or shallow content.
4. Ignoring Mobile Optimization: A large part of web traffic is mobile. Make sure your site is fast and mobile-friendly.
5. No Internal Linking: Link your own pages together to help Google understand site structure and keep users engaged longer.

Combine Both Strategies: Quality Content and Ethical Backlinks

Let’s see how this looks in practice.

Example Workflow

1. Write a detailed guide on “How to Start a Freelance Writing Career.”
2. Reach out to a writing-focused blog with a “Write for Us” page.
3. Pitch a related guest post titled “5 Freelance Writing Mistakes to Avoid in 2025.”
4. Include a natural backlink in your guest post pointing to your detailed guide.
5. Share both the original and guest posts on social media.

This strategy:

• Improves your site’s visibility
• Builds credibility
• Brings targeted traffic

Featured Image by Freepik.