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Image alt text, or alternative text, is a description of an image that is displayed when the image cannot be shown. It serves several important purposes:

  • Accessibility: Alt text helps visually impaired users understand the content of images through screen readers.
  • SEO: Search engines use alt text to understand the content of images, which can improve search rankings.
  • Context: It provides context to the image, helping users understand its relevance to the surrounding content.
Image Description Description SEO Keyword
SEO-friendly image of a modern office workspace A modern office workspace with a desk, laptop, and coffee mug. office workspace, modern office, desk setup
SEO-friendly image of a digital marketing strategy board A digital marketing strategy board with goals and performance metrics. Digital marketing, marketing strategy, performance metrics
SEO-friendly image of a website development team working together A website development team collaborating on a project in a conference room. Website development, team collaboration, tech team

When writing alt text, it is important to be descriptive yet concise. Aim to convey the essential information that the image represents without being overly verbose.


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